Watches And Wonders 2024 — Fratello Brings You All The Latest From Geneva

Your one-stop shop for news on all the novelties

April 08, 2024

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It’s that time of the year again! The Fratello team is in Geneva to bring you all the latest from Watches and Wonders 2024. This year, the fair takes place from the 9th until the 15th of April. It’s arguably the most exciting time of the year for all watch enthusiasts. Over at Palexpo in Geneva, 54 brands will showcase their latest releases. In town, other parallel events will occur, adding to a long list of novelties. Rest assured, we’ll be covering it all here on Fratello. So prepare for a week full of watches (and wonders), and stay tuned for everything you want to know about some of the year’s most hotly anticipated new watches.

Much like last year, this year’s Watches and Wonders will include several open days near the end of the week (more on that later). There will also be other opportunities for people to join the action. You can find the full “In the City” program on the Watches and Wonders 2024 website. The “Watchmaking Village” will offer watchmaking workshops for children and adults alike. Guided tours of the city’s horological attractions will also take place. These include a visit to the Patek Philippe Museum, which we can highly recommend. For all that and more, check out the event’s website.

To follow along with all the action here on Fratello, make sure to visit our Watches and Wonders 2024 landing page, which will be constantly updated with all the latest throughout the week.

The brands

This year, 54 brands will be present within the halls of Palexpo. Those with a good memory will recall that this is five more than last year. The show continues to grow, as does the number of novelties released. We’ll be releasing coverage on just about every single one throughout the week. You can find all the latest on the aforementioned Watches and Wonders 2024 landing page. Here’s a complete A–Z list of the brands that will be at the fair:

A. Lange & Söhne, Alpina, Angelus, Arnold & Son, Artya, Baume & Mercier, Beauregard, Bell & Ross, Bremont, Cartier, Chanel, Charriol, Chopard, Chronoswiss, Cyrus, Czapek, Eberhard & Co, Ferdinand Berthoud, Frederique Constant, Gerald Charles, Grand Seiko, Grönefeld, H. Moser & Cie, Hautlence, Hermès, Hublot, Hysek, IWC, Jaeger-LeCoultre, Laurent Ferrier, Louis Moinet, Montblanc, Nomos, Norqain, Oris, Panerai, Parmigiani Fleurier, Patek Philippe, Pequignet, Piaget, Ressence, Roger Dubuis, Rolex, Rudis Sylva, Speake-Marin, TAG Heuer, Trilobe, Tudor, U-Boat, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels, Zenith.

Watches and Wonders 2024 — Open days and public program

You’re read a brief overview of the action taking place in Geneva, but those who want to take part in the full experience can also make their way to Palexpo for the open days. Tickets for adults start at CHF 70 for single-day access, and the program seems to be nothing less than what was offered last year. It will include a number of guided visits, product presentations, conferences, and access to many of the brand’s booths to check out the novelties in person. If you want to see the entire program, you can find it here.

Also in Geneva — Time to Watches and independents at the Beau Rivage

In addition to Watches and Wonders, other events will also take place. These include the (somewhat awkwardly named) Time to Watches. There, 55 brands (including Sinn, Behrens, Airain, and Marathon, to name just a few) will showcase their watches. Additionally, the usual suspects will be present at the Beau Rivage Hotel. These include fan favorites like Baltic, Doxa, Nivada, Vulcain, HYT, Furlan Marri, and many more. If you’re in town and looking to get your fix of watches, it’s worth considering dropping into either of these events throughout the week.

Watches and Wonders 2024 — Coverage on Fratello

This is the third year that we’ll bring you all the news from Watches and Wonders, but for those tuning in for the first time, here’s where you can find everything:

Be sure to tune in throughout the week. This year’s Watches and Wonders promises to be the biggest and best so far. You won’t want to miss out!

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Watches And Wonders 2024 — Fratello Brings You All The Latest From Geneva

How come Omega doesn’t present here?

Enzo says:

Apr 08, 2024 at 15:04

None of the Swatch Group brands participate in W&W, neither does Breitling, AP, and many others. I think it’s because it once started as a Richemont Group exhibition. And all the others were at Baselworld. Then SIHH and Baselworld somehow transformed into this Watches & Wonders, but not all brands joined.

1. DM
  Macallan says:
  
  Apr 08, 2024 at 18:18
  
  AP did participate in SIHH and Richard Mille too. They don’t participate because they don’t wan’t retailers, they have only their own boutiques. Breitling should participate because they protested against Baselworld organization, and now it’s W&W but they aren’t there and they should be. The Swatch Group no one understands.

Why do they call them novelties as opposed to new models/products

Enuona says:

Apr 08, 2024 at 15:07

Because they cannot always claim new as in totally new and that novelties would be a better alternative to the more ironic “new” with “” ?

Don’t believe the brands would appreciate reports informing for the “new” Speedmaster or “new” GMTII…

BD
DR says:

Apr 08, 2024 at 16:33

It’s probably a slightly awkward literal translation of the French word, “nouveautés”.

And in case you thought only one side suffered these linguistic crimes, in French we can say “relookez votre montre” if you want to swap the strap or bracelet on your watch. We can, but we probably shouldn’t.

Happy W&W everyone!

1. FateAmenableToChange says:
  
  Apr 09, 2024 at 00:11
  
  Novelty in the sense of a new thing has been in the English language since the 14th century. Both nouveautés and novelties share an Old French progenitor in “novelete”, which also spawned the Middle English novelry. All of these have their root in the Latin novellus which comes from novus. Since novelty has been in continuous use for over 600 years, and only acquired the meaning “decorative object” around the 19th century, I don’t think it’s awkward at all, really.
  
  That said, novelties always sounds a bit kitsch-like to my ears, so “new introductions” or just plain “new models” would be more straight forward and clear. I am very much not a marketing man, it must be said.
  
  I will not be following most of these releases. Partially because a lot of them will not fit my budget, taste, or collecting strategy, but also because I just prefer quietly launched regular production models from brands…. well… Let’s just say it’ll be a cold day in hell before the exotic hand-wound Credors will make an appearance here, save the Eichi.
  
  1. Bigrigtrucker says:
    
    Apr 09, 2024 at 08:15
    
    Ten Four. Thanks for clarifying.
    
JW
OldJohnBulova says:

Apr 09, 2024 at 20:20

My own usage and understanding of “novelty” carries with it the implication of something being unnecessary/unimportant/not needed/etc… So in a way it makes perfect sense in this context?

Thanks for your hard work covering this. Us enthusiasts appreciate it.

Can’t wait to see the comments about the Bremont offerings.